Pow Social Media, the Leading Digital Marketing Agency in the Caribbean, is looking for an innovative Digital Marketer to join our team. You’ll be responsible for developing, initiating, creating and overseeing a long-term digital marketing campaign as well as spearheading short-term advertising and marketing solutions.
Roles and Responsibilities
- Optimize social media channels and websites to increase viewership and traffic and include search engine optimization (SEO) in marketing
- Create goals and benchmarks to meet with tailored marketing campaigns for different clients
- Analyze key metrics that involve traffic, engagement and customer retention
- Generate monthly reports on our clients’ marketing campaigns’ performance
- Manage advertising campaigns through Facebook, Instagram, Twitter, Google and LinkedIn.
- Partner with clients’ advertising and media specialists to increase marketing results
- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
- Create content for client’s pages using Adobe Photoshop and/or Canva
- Manage all aspects of marketing operations, including key personnel such as copywriters, graphic designers, photographers and videographers