Planning movie night with your friends but not sure what to put on the menu or which shows to rent? Well, Pinterest may just be the place you want to visit for inspiration. The site, renowned for its billions of eye-catching pins, has made things even more interesting by adding rich data to movie and recipe pins, making them far more helpful.
Launched in February, the new update to the picture bookmarking social media platform is the latest effort to make the platform more engaging and useful for its over 100 million monthly active users. In addition to the actual recipes, users will now have information such as ingredients and cooking times at their fingertips, making it easier to plan for and prepare numerous dishes. In addition, the site and mobile app have seen a doubling of movie pins that contain ratings, reviews, cast members and other important data that can make it easier for people to choose the movies they want to watch.
Overall, Pinterest users will have access to over 4 billion content-rich recipe pins and 33 million movie pins filled with helpful information. So, whether you want to know how to make the most trending finger food for a girls’ night party or a home-style pot roast for a hot date, or maybe select between the top action movies or comedy flick, there is plenty of information available to help you make the best choice possible.
What’s the significance of this update?
For starters, Pinterest statistics show that recipes, guides, and DIY content are among pins that have the highest click through rate on the social network. In fact, these pins are clicked on 42% more than other pins as people are seemingly more interested in what they have to offer, which is educational and home improvement content. Additionally, the words recipe, bake, cake, minutes, cheese, and mix are among the 10 most re-pinned words on the platform, indicating that most people are looking for and sharing pins relating to cooking.
Adding useful data to these pins also makes them more helpful to Pinterest’s increasing mobile audience, many of whom avoid visiting websites that take long to load. Many pins lead to websites that provide additional information but are not optimized for mobile browsing and this can work against the pinner.
How this update helps businesses
If you’re a bakery owner, restaurateur, or maybe run a movie rental store, this might be the ideal time for you to take advantage of Pinterest if you’re not already doing so. Not only do you stand the chance of benefitting from graphical pins that showcase your offerings, you can attract even more people with interesting content and possibly boost engagement. Mobile customers, especially, will appreciate the information. On the other hand, some users may be more inclined to check out your pin board or visit your website to see what else you have and if you have more helpful information that they could use.
Not on Pinterest but run a food or movie-related business, physically or online? Here are a few reasons why you should:
- The time it takes a pin to receive 50% of its engagement is significantly higher than a Facebook post; 3.5 months as against 90 minutes. This means a Pinterest pin will likely stick around much, much longer than a post made to Facebook.
- Pinterest is ranked as the third most popular social network in the United States.
- Over 90% of pinners have shopped online within the last 6 months.
- There are more people seeing your pin than the number of followers you have. This is possible because 80% of the pins on the site are actually re-pins.
- 75% of Pinterest users utilize the social platform’s mobile app.
- Content related to food are the most pinned items on Pinterest.